LeanLife begins Iron Energy Drink product analysis
2020-08-25 16:07 ET – News Release
Mr. Stan Lis reports
LEANLIFE PREPARES THE LAUNCH OF MIKE TYSON IRON ENERGY DRINK IN THE USA AND CANADA WHILE CONTINUING DEVELOPMENT ON FLAX OIL
LeanLife Health Inc. has initiated product analysis with regulatory authorities for the Iron Energy Drink product lines in the United States and Canada. Compliant packaging is vital for obtaining market access for the product. Gavin Mah, chief operating officer, stated: « We expect the product analysis to be completed for the USA market first and are working on the Canadian regulations at the same time. Since the branding of Iron Energy with boxing legend Mike Tyson is in place, LeanLife has started to reach out to major distributors in the USA and Canada. »
Concurrently, LeanLife is looking to sharpen its profile in regard to health benefits associated with flaxseed oil. LeanLife Health flaxseed oil provides numerous health benefits and some unique advantages over marine omega-3 fatty acid sources. For consumers trying to eat a healthier, sustainable, plant-based diet, LeanLife Health flaxseed oil is a beneficial addition.
Flaxseed oil, omega-3 and immunity! Findings support the positive immunomodulatory effect of alpha-linolenic acid (ALA) on different cells of the immune system. As consumers adapt to the COVID-19 crisis, buying habits have shifted and focused on a healthy immune system. Dietary flaxseed, already known for its proven anti-oxidant and anti-inflammatory properties, works as both a mitigator and protector of the various cells associated with immune responses to viruses.
Studies show that alpha-linolenic acid is as effective as long-chain omega-3 fatty acids in reducing coronary death. ALA comprises 58 per cent of the fatty acids in LeanLife Health flaxseed oil, making it the richest ALA plant source.
LeanLife chief executive officer Stan Lis commented: « It is now our priority to fast-track the market entry of the Iron Energy Drink in the U.S. as Mike Tyson’s fight is Nov. 28, 2020. We cannot think of a better platform to promote both the Iron Energy brand and LeanLife flax oil. »
The company has agreed to issue 12,725,000 units of the company at a price of six cents per unit in settlement of outstanding debt totalling $763,500. Each unit consists of one common share six cents per share and one transferable share purchase warrant to purchase one additional common share at eight cents each for a period of two years. Directors and officers of the company will participate in the transaction by converting $478,500 of outstanding consulting, management and director fees for a total of 7,975,000 units.
About LeanLife Health Inc. and the omega-3 market
LeanLife Health’s products are long-term shelf-stable extractions from flaxseed, a plentiful plant-based source of omega-3, giving them a significant advantage as an essential fortified food ingredient.
Increased omega-3 intake, especially with LeanLife’s higher omega-3 to omega-6 ratio, has shown to have significant health improvement impacts.
LeanLife’s mission is to provide a relatively low-cost means of replacing the less healthy vegetable oil in food and transform them into healthier versions.
« Improving the quality of food without requiring people to change what they eat is the best way to ensure they eat healthier and benefit from an improved quality of life, » stated Mr. Lis.
LeanLife Health’s industry-leading and proprietary omega-3 product formulations are of the highest quality and contain no cholesterol. Products are available in oil, emulsion and powder forms.
The products can be used as food additives or nutraceuticals and used to make bread, noodles, cheese, yogurt, juice and milk products for the European market.
The global omega-3 market reached $33-billion (U.S.) in 2016 and is expected to reach upward of $57-billion (U.S.) by 2025, according to a report by Grand View Research Inc.